![]() ![]() I’d have to say that for a 3D movie that’s a technical feature that I wish was no standard. In terms of the 3D effect, I did note that I was immediately aware of the 24fps motion blur – something that was palpably absent when viewing the 3D 48fps version of Avatar: The Way of Water. 3, in IMAX 3D format in a theater with a “single laser” projector, and I would rate the image quality as very good. And it started to put people off going.I have already had a chance to take in Guardian of the Galaxy Vol. “That lasted for a couple of years until people started to realize that some films were being made that didn’t really use the enhancements well. “In 2009, when films like ‘Ice Age’ and ‘Avatar’ were coming out, was the great new thing,” says Variety film reporter Robert Mitchell. It’s a costly experiment - it costs about $400,000 for the suite of projectors and control center needed for ScreenX, according to a Variety report.Īnd some movie buffs note that 3D was also supposed offer an immersive viewing experience to draw customers back to the silver screen - but interest seems to have faded. “While we enjoyed some of the expanded visuals, the overall experience was underwhelming.” “While some of the African vista shots are beautiful, the visual quality of the extended footage projected onto the ScreenX theatre walls is not of the same high quality as the main film footage,” Business Insider wrote of “Black Panther.” A trailer shows a car speeding through traffic as part of a demonstration for ScreenX at Cineworld in London. Since then, “Black Panther,” “Kingsman: The Golden Circle” and “The Meg” have all been released in ScreenX format - but again reviewers weren’t blown away. “The extra-wide ocean looked great - and then it was gone,” ![]() Even so, ScreenX had my attention,” the mag wrote. Of course, theater walls also have things like doors with lighted “exit” signs, so they aren’t a perfect viewing surface. “The main screen was the same size, but the visuals extended down the walls and into the audience’s peripheral vision. “Seeing our film span three entire walls of an auditorium, and to be able to have the film extend beyond the screen has been exciting,” he enthused in a press release.īut a reviewer for Los Angeles Magazine said only around “10 to 15 percent” of the film actually included the extra visuals, and said it didn’t really live up to expectations. ![]() Last year’s “Pirates of the Caribbean: Dead Men Tell No Tales” was the first film released in the US to utilize the three screens, and producer Jerry Bruckheimer described the panoramic viewing experience as “exciting” at the time. The South Korean technology has been around since 2012, and is now installed at around 150 theaters across the globe - with global cinema giant Cineworld Group planning to add 100 more locations across the US and Europe in future years.įour cinemas in the US have already installed ScreenX - two in California, one in Las Vegas and one in Missouri - with a fifth opening at a Regal Cinema in the Golden State on Friday. Movie houses across the world are increasingly adopting a new gimmick called ScreenX, which surrounds audiences in 270-degrees - one screen at the front, two at each side - for an experience that is supposed to be more immersive than the home film-watching experience. 'Vote-of-confidence': Regal owner Cineworld unveils restructuring deal after sale plan failsĪmazon reportedly interested in buying AMC Entertainment: shares jump 18%įights at ‘Creed III’ screenings spark violent social media challenge fearsĬinemas can’t lure viewers away from Netflix with big screens - so now they’re trying three big screens. Nicolas Cage on new Dracula film 'Renfield' and his eight hours in the makeup chair for it
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